Fanta wanted to launch a limited-edition mystery flavor around Halloween. We brought this product to life with a few social first campaigns across different platforms that gained millions of impressions.
Instagram Campaign
When given the brief, we were tasked with explaining the product's benefits but not releasing any answer about what the flavor actually was. We came up with playing a game with our fans by including little clues in our social posts that led to a final reveal of the mystery flavor's identity.
TikTok Campaign
We wanted to bring the flavor into TikTok in a different way than how we approached it on Instagram. Since TikTok likes videos that are shot instead of animated. We came up with the concept to base each idea around different Halloween/horror shows and movies to tease the new product. So, I went out and shot and put together these videos.
Paid
When the brand team shot the commercial we tagged along to capture some social friendly moments using similar sets to what was shot for the TVC to bring to life the social paid posts.