We came up with the concept in the rebranding phase of the new flavoring of Fanta around it becoming its "-EST" self, its "-EST" evolution. The client also wanted to start the Fanta social media account and so we married the two together.
We wanted to personify the bottle and have it realize people were already following the Fanta account even though there weren't any posts. Then we had it have its "-est" moment by recording it's first TikTok of its glorious dance moves.
Final Video
Influencer campaign
We partnered with several micro-influencers to bring to life an influencer campaign. In this campaign, we asked them to use the structure of "good, better, best" to time a video in their regular fashion but bring in a bit more orange and Fanta.